Your body is ad space. Sell it.
SponsBody is a marketplace where athletes sell sponsorship spots on their body for a specific race, and brands claim them in a doubling auction. You race in their logo as a temporary tattoo or kit print.
- Free to list
- Live in 5 minutes
- Paid after you race
The experiment that started it
In September 2026 one founder sold his body for a HYROX race. Brands paid $112k.
- raised for one race
- $112,000raised for one race
- body spots sold
- 15body spots sold
- views in 23 hours
- 1.5Mviews in 23 hours
- countries visited the page
- 184countries visited the page
Marc Lou split his body into 15 spots. Every takeover doubled the price, $1,000 to $16,000. The glutes went for $20,000. Every bid was a post, every post was reach, and the auction marketed itself. He finished 1st in his age group. Read the full case study
SponsBody gives every athlete the same machine.
How it works
Three steps. One race. Real money.
- 01
Scan yourself
Take three photos with your phone. We build your 3D athlete: your body, your spots, your page. Like creating a game character, except the character is you.
- 02
Brands take over
Share your page. Brands pick a spot, upload their logo and see it on your body instantly. Anyone can take a spot by paying double. You watch the price climb.
- 03
Race in their logo
Bidding closes a week before the race. You get the logos as temporary tattoos or kit prints, race, post your photos, and get paid.
Body worth calculator
What's your HYROX body worth?
Type your followers. We price every spot the way your page would.
10k followers
Currency
Your HYROX body is worth
- Opening prices, per race
- €350
- Every spot taken over once (×2), per race
- €700
Built from SponsBody's suggested opening prices, with every spot taken over once at each race. Not a promise of sales: what brands pay is up to them.
The mechanic
Every takeover doubles the price.
A spot starts at your price. The next brand pays double to take it, and the one before gets its money back, minus card fees. Brands fight over your chest in public, and every takeover is a post you can share.
- Outbid sponsors are refunded automatically
- Bidding closes 7 days before the race
- Prices in € or $, paid out after race day
- Opening price€150
- Takeover 1€300
- Takeover 2€600
- Takeover 3€1,200
- Takeover 4€2,400
Why brands pay
Brands don't buy pixels here. They buy a seat in your race.
A story, not an impression
Sponsors become part of your race. Fans follow the auction, the training and the finish line.
Verified reach
Followers and views come straight from Instagram, YouTube, TikTok or Facebook. No screenshots, no guesswork.
Content they can reuse
Race-day photos and videos with their logo on a real athlete, ready for their own channels.
Low risk, capped spend
One race, one spot, a price they choose. Outbid? Money back, minus card fees.
Straight talk
You probably won't make $112k.
Marc had 400,000 followers. With 3,000 engaged followers you'll raise hundreds of euros, maybe a couple of thousand. That still pays for your race entry, your travel and your new shoes. Before you publish, we show you a suggested price for every spot, based on your real reach.
FAQ
Questions athletes ask
What is SponsBody?
SponsBody lets athletes sell sponsorship spots on their body for a specific race. You scan yourself into a 3D model, pick the spots you want to sell (chest, shoulders, back, quads), and brands buy them on your public page. On race day you wear their logos as temporary tattoos or printed on your kit.
How does the takeover auction work?
Every spot has a starting price. Any brand can take over a spot by paying double the current price. The previous sponsor is refunded in full, minus card fees. Bidding closes 7 days before your race so logos can be printed in time.
How much can I earn?
It depends on your audience. Marc Lou raised $112,000 for one HYROX race with around 400,000 followers. An athlete with a few thousand engaged followers should expect hundreds to a few thousand euros. We show you a suggested price for each spot, based on your verified reach, before you publish.
Tattoo or kit print?
Both. You choose per race: temporary logo tattoos on skin, printed patches on your race kit, or a mix. Temporary tattoos wash off after the race, so nothing is permanent.
Is it allowed at HYROX and other races?
Rules differ by event, and the organizer decides. SponsBody is not affiliated with HYROX or any other race organizer and cannot give permission. HYROX's season 26/27 rulebooks do not mention sponsor tattoos or logos, and the 2026/2027 participation terms we read (France and the USA) say participants may not promote or endorse a business that is not contracted to HYROX or the local organizer in connection with the event. Ask your event's organizer in writing before you sell spots.
How do sponsors know my numbers are real?
You connect Instagram, YouTube, TikTok or a Facebook Page and we read your followers and average views straight from the platform. Sponsors see a Verified badge per platform with the date of the last update. Self-reported numbers are never shown to sponsors.
When do I get paid?
Payments are held until the race is done and you have posted your race-day photos. Then the money is paid out to you, minus the SponsBody fee.
More answers: the full FAQ, how prices work and who runs SponsBody.
Your next race pays for itself.
Scan yourself, pick your race, open your spots. Free to list, and you only pay a fee when a brand pays you.